Many companies are pouring money into AI, analytics, and CRM platforms, yet struggle to translate those investments into measurable revenue growth. The...

Many firms struggle with their largest accounts because senior leaders lack a full understanding of how to enable the full range of work required to serve...

Digital and virtual channels make B2B sales more efficient-but they can also make relationships brittle. When stakes are high and customer needs are ambiguous,...

Create a more personalized, realistic approach to growth.

Despite advances in AI and digital tools human expertise remains crucial for complex and high-stakes purchases, where salespeople help buyers navigate...

In today's dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, leveraging real-time data and...

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Sales leadership essentials for an era of rapidly advancing digital technology. Managing an effective sales organization is key to revenue generation,...

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Sales leadership essentials for an era of rapidly advancing digital technology. Managing an effective sales organization is key to revenue generation,...

Organizations worldwide are reaping the rewards of adopting digital technologies and AI in their sales forces. But these gains are far from universal....

AI assistants are transforming sales by acting as digital coaches, analysts, and advisors to salespeople. They analyze sales pitches and provide personalized...

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The future of AI is here. The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will...

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The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape,...